The examination of the archival sources in Esanatoglia indicates an established vasary production already in 1324, assessed by the presence of potters’ artistic items.

A series of documents between 1496 and 1500 mention a potter, with a particularl mention of a collaborator of the master who was appointed to quarry clay from vases. References to two other potters operating in Esanatoglia date back to 1507 and 1509, and finally in 1574, architect Piccolpasso cites Esanatoglia as a production center of valuable majolica. In later years, it is said that some potters of Esanatoglia were operating in S. Severino.

A document of the 17th century names the town as a production and export center of ceramics in the entire Marche region, and a note of 1672 cites the ceramics of the town as a sample for the most current production, only rivalled by that of Deruta for the finest one. This gives us an important indication about the specialization happening in this historical period, favorvoring quantity over quality of the product, an aspect confirmed by a source of the 18th century in which it is emphasized that the production was active and specialized in white monochrome majolica.